“ Long story short, a former Mattel employee left the
company and crafted one of the first serious threats to Barbie's dominance, the
Bratz dolls. Mattel, of course, was none too happy because the designer was
still employed by Mattel when he came up with the idea. Mattel felt it owned
the idea and sued the designer in an effort to make that a reality.”
“Now, it appears the fight is finally over. And, like many
long legal battles, the lawyers are the only ones coming out ahead.”
I believe that this war is, or was ridiculous. The creator
may have created Bratz dolls while working for Barbie, but this doesn’t mean
the idea came from Mattel. Unless the company was going over ideas to change
the look of Barbie and this design was discussed, if not then the creator of
Bratz dolls would still be the former employee. I believe it is horrible when I
leading company gets scared of an upcoming company and tries to drive them out
of business with Legal fees. Mattel most likely new they would not win, but was
trying to get rid of the competition by taking the former employee to court.
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